How To Build Relationships With Journalists

As Public Relations professionals, we need journalists to maximise coverage for the stories we want to tell. Even with the rise of social media, journalists still have an important role […]

A homogenous industry?

Diversity is still a big challenge for the PR industry. The typical PR employee is female, well-educated, relatively young, and astonishingly white, according to a new report. The study by […]

Tips on managing a media crisis

Every organisation will face a crisis at some point. From employee revolts, product failure, financial meltdown, fire, fatalities and more – a crisis is just around the corner. With every crisis […]

Creating shareable content

If you create the perfect piece of content and nobody sees it, does it matter? Creating content is one thing, but getting it seen is another. There are many resources […]