Ever Heard of Silly Season?

In my experience, “silly season” can be a great media coverage opportunity. Silly season is normally, around August -towards the latter part of the summer. It’s the school summer holidays and […]

How To Build Relationships With Journalists

As Public Relations professionals, we need journalists to maximise coverage for the stories we want to tell. Even with the rise of social media, journalists still have an important role […]

A homogenous industry?

Diversity is still a big challenge for the PR industry. The typical PR employee is female, well-educated, relatively young, and astonishingly white, according to a new report. The study by […]

Tips on managing a media crisis

Every organisation will face a crisis at some point. From employee revolts, product failure, financial meltdown, fire, fatalities and more – a crisis is just around the corner. With every crisis […]