Every organisation will face a crisis at some point. From employee revolts, product failure, financial meltdown, fire, fatalities and more – a crisis is just around the corner. With every crisis situation, what matters most is what you do in the heat of it. When reputation is called into question, many businesses forget to put a media crisis plan in place.

We need to remember that, for the media a crisis is a business opportunity- a time to increase sales, popularity and boost viewing numbers.

So how do you handle a media crisis? Here 6 tips to get you going.

 

 

 

 

 

 

 

 

 

• Speed – respond quickly
• Choose an appropriate spokesperson- preferably someone senior and knowledgeable
• Show empathy– show you genuinely care for those affected and offer reassurance
• Keep information flowing-explain what you are doing and update the media regularly
• Monitor the situation
• Be consistent

Don’t sit back and allow the media to turn your crisis into a catastrophe. Be on top of your media crisis plan. If you need help with a media crisis plan we’re just a call away.