Dealing with crisis– Who should say sorry?

This is an original BBC programme

When things go wrong in the corporate world the public expects an apology from the person in charge. Yet often the Charge d’Affaire is no where to be found. So why are some CEO’s more comfortable with saying sorry than others? BBC’s Evan Davis and guests discuss why sorry is sometimes the hardest word in the corporate world. Guests include: David Kirk (Partner, McGuire Woods), Mark Selby (Co-founder Wahaca, Mexican restaurant chain) and Paul Charles  (CEO and Founder of reputation management consultancy, The PC Agency). The Producer of the programme is Julie Ball.




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