As Public Relations professionals, we need journalists to maximise coverage for the stories we want to tell. Even with the rise of social media, journalists still have an important role to play. They have huge audiences, through radio, television and newspapers.
So how do we cultivate the needed working relationships with journalists?
1. Say thank you
2. Interact with them on Social Media
3. Attend their events
4. Read/distribute their work
5. Meet face-to-face – if possible
Is there anything we’ve missed? Share in the comments section below.