Our Story
Twenty-five years. Journalism to strategy. The work has always been about one thing.
At Abjel, we help mission-led founders, leaders and organisations who need their communications to do more than sound good.
After more than two decades spanning journalism, media strategy and senior communications practice, we kept seeing the same problem: many organisations are visible but poorly understood. Their message does not reflect their intent, their leadership, or the impact they are trying to make. That disconnect costs them credibility, influence and opportunity.
Today we partner closely with leadership teams to clarify positioning, sharpen narrative and align messaging with strategic goals. The work goes well beyond publicity. It is about helping organisations make confident, strategic decisions about how they communicate, internally and externally, especially during moments of growth, change or increased scrutiny.
Abjel reinvests all profits to support bereaved Ghanaian children and their families through igrieve, a bereavement charity founded in memory of
Meet our Founder, Adisa Amanor-Wilks
Adisa is a strategic communications director with 25 years of experience helping organisations communicate clearly under pressure. She began her career as a journalist working for Reuters, the BBC, RFI and RNW, before moving into senior communications practice across international bodies, mission-led organisations and complex global markets.
She has led communications during some of the most high-profile moments her clients have faced. As a consultant to the Civil Aviation Authority during the Thomas Cook collapse, she was part of the crisis team whose response was cited by the PR industry as a benchmark example of crisis communications. At the UNDP, she led the global media launch of the Peoples Climate Vote, resulting in record-breaking coverage and an invitation from the Biden Administration to incorporate the findings into a global climate strategy.
Adisa founded Abjel in 2016 to work directly with founders, leaders and organisations who need their communications to do more than generate visibility. Clients have included the World Bank, UNICEF, Enterprise Singapore, the UK-Ghana Chamber of Commerce, the International Aluminium Institute and BPC Banking Technologies, among others.
She is a member of the Chartered Institute of Public Relations (CIPR), the Public Relations Consultants Association (PRCA) and the Association of Independent Professionals and Self-Employed (IPSE).
At Abjel…
Doors that open
We bring 25 years of relationships across journalism, international affairs, development, fintech and industry. Those networks open doors that matter.
Strategy that fits
We do not repurpose templates. Every engagement starts with your organisation, your sector and your moment.
Outcomes over outputs
We measure success by credibility gained, narrative shifted, reputation protected. Not coverage volume.
Senior from day one
No account executives learning on your time. You work directly with Adisa.
Ready to work together?
If you are looking for a communications partner who will stay close to the work, speak plainly and help you say what you really mean, let’s start with a conversation.