When a crisis hits, it’s too late to find the right adviser.
A monthly retainer puts senior-level crisis communications counsel on standby, before you need it.
THE PROBLEM
Most organisations discover their communications vulnerability at exactly the worst moment.
A damaging story breaks. A regulatory issue surfaces. A social media situation escalates. And suddenly a leadership team that has never had to manage a crisis is trying to manage one, in real time, under pressure, without a plan.
By the time you find the right adviser, brief them on your organisation and agree a course of action, the 72-hour critical window has already closed. The narrative has already been shaped. The damage has already started.
The gap is not capability. It is preparation.
THE SOLUTION
A monthly retainer. Senior counsel. Always on standby.
Working with me means that when something happens, you are not starting from zero. I already know your organisation, your stakeholders and your risks. I have helped you build your messaging framework, prepare your spokespeople and identify your vulnerabilities. So when the moment comes, I can move fast, communicate clearly and protect what matters most.
Before the crisis
I audit your communications vulnerabilities, build your messaging framework and prepare your team. If something happens, you have a plan and a trusted adviser ready to act.
During the crisis
I provide real-time counsel, draft statements, prepare spokespeople and help you manage media and stakeholder communications with clarity and authority.
After the crisis
Reputation recovery is as important as crisis response. I help you review what happened, rebuild trust with key audiences and position your organisation to emerge stronger.
“When the story broke, we had hours, not days. Adisa already knew our organisation, our risks and our key messages. That preparation made the difference between a controlled response and a crisis that spiralled. I would not want to face a high-profile communications incident without that kind of counsel in place.”
Puhkaraj S, Regional MD, Barclays Bank
Read how Adisa led communications during the Thomas Cook collapse, cited by the PR industry as a benchmark example of crisis response. Read the case study → How the CAA guided stakeholders through Thomas Cook turbulence.
WHY WORK WITH ADISA
Crisis proven
I led communications during the Thomas Cook collapse, one of the most significant aviation crises in recent UK history. The CAA’s response was cited by the PR industry as a benchmark example of crisis communications done right.
Internationally experienced
25 years spanning journalism, global industry bodies and mission-led organisations. I have advised leadership teams at UNICEF, the World Bank, the Civil Aviation Authority and the International Aluminium Institute, among others.
Sector-agnostic
From aviation and financial services to international development, fintech and industry, I bring strategic clarity to complex, high-scrutiny environments regardless of sector.
Journalist instinct
I started my career as a journalist working for Reuters, the BBC, RFI and RNW. I understand how reporters think, what editors want and how a story gets told. That instinct informs everything I do in a crisis.
Ready to put crisis communications on standby?
A 30-minute introductory call is the fastest way to understand whether a retainer makes sense for your organisation. No obligation. No hard sell. Just a straightforward conversation about where you are and what you need.
RETAINER TIERS
STANDBY
£550/month
Foundation-level cover for organisations that want to be prepared.
You may not be facing a crisis right now. But the organisations that come through one well are the ones that prepared before it arrived. Standby gives you the essential foundations: a clear picture of your vulnerabilities, a messaging framework you can reach for immediately, and a senior adviser who already knows your organisation when you need them.
– Crisis communications audit
– Messaging and key narrative framework
– Reactive media statement template
– Monthly 30-minute strategy call
– 2-hour response time during business hours
READY
£950/month
Active preparedness for organisations with higher visibility or greater exposure.
Standby cover, plus deeper preparation. We work together on a quarterly basis to stress-test your response to likely scenarios, sharpen your spokespeople and make sure your team can perform under pressure. When something happens, you will not just have a plan. You will have practised it.
– Everything in Standby, plus:
– Quarterly scenario planning and simulation
– Spokesperson briefing and media coaching
– Media holding lines and Q&A preparation
– Issues monitoring and early warning
– 1-hour response time during business hours
RECOMMENDED
ON CALL
£1,800/month
Full crisis cover for organisations where reputation is a critical asset.
The highest level of access and preparedness. On Call is designed for leadership teams who operate in high-scrutiny environments and cannot afford to be caught off guard. You have a senior communications director on standby at all times, ready to step in the moment something breaks and stay with you until it is resolved.
– Everything in Ready, plus:
– 24/7 access during a live crisis
– Active media and narrative management
– Board and executive-level counsel
– Stakeholder communication strategy and execution
– Post-crisis review and reputation recovery plan